The Blues had originally wanted wanted £50m for a permanent transfer or agreeing a loan deal with options or obligations to buy.
Chelsea softened their stance but are still demanding a £5million fee to sanction a loan move on deadline day.
As revealed on the latest It's All Kicking Off podcast, talks over a move across west London for the talented centre-forward have been ongoing.
Fulham have been attempting to negotiate a lower fee, with Chelsea softening their stance ahead of the deadline.
Chelsea have softened their £50m vaulation for Armando Broja and will consider loan offers
Marco Silva's Fulham have been pushing to sign Broja ahead of Thursday's transfer deadline
Broja has also attracted interest from Wolves, where finances are limited amid FFP restrictions.
The forward was an unused substitute on Wednesday night, as Chelsea were beaten 4-1 by Liverpool at Anfield.
Broja has scored twice in 19 appearances this season for the Blues, but only eight have come as starts.
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