Racegoers started Ladies Day at Aintree in high spirits and higher heels but once the champagne bottles were drunk and the races finished, the tired out ladies swapped their shoes.

To the delight of shrewd stall-holders, women were flocking to their stands and kicking off their shoes in favour of more comfortable footwear.  

Kiosks at the famed race ground near Liverpool appeared to be making a killing flogging the easy-going footwear to Grand National revellers for £5. 

Racegoers joked that the flip flop sellers were taking home even more than the bookies as the plastic footwear sold like hot cakes. 

'Not even the bookies are making as much money today as these guys are taking today,' joked one bystander at the races. 

Ladies Day at Aintree started off with women in heels and ended in swapping them for flip flops

While the festival is all about horse racing, today is the day racing fans take part in a competition to win the coveted cash prize after being crowned best dressed.

As the day went on, revellers sipped on champagne and showed off their best moves, proving that teetering stilettos were no match for the dance floor.

Excited friends topped up each other's bubbly as they prepared for a day full of sophistication, excitement and of course, racing.

The earliest arrivals at the racecourse brought bright shades and fabulous headwear, but they had to clutch onto their large fascinators as they battled blustery winds in Liverpool.

The stunning fashion displays follow a first day of excitement on the racecourse where party-loving racegoers enjoyed an evening of fun after nail-biting action on the course.

Unlike Royal Ascot which adopts stricter rules on what to wear, Aintree takes a more relaxed approach and tells attendees to simply come 'dressed to feel your best'.

Fancy dress for revellers is also allowed, as long as the costume isn't offensive or derogatory.