- Tobacco stands swapped cigarettes for sandals to sell to worn out racegoers
- Revellers joked the flipflop salesmen were taking home more than the bookies
- Do you know the flip-flop sellers? Email lara.olszowska.MOL@mailonline.co.uk
Racegoers started Ladies Day at Aintree in high spirits and higher heels but once the champagne bottles were drunk and the races finished, the tired out ladies swapped their shoes.
To the delight of shrewd stall-holders, women were flocking to their stands and kicking off their shoes in favour of more comfortable footwear.
Kiosks at the famed race ground near Liverpool appeared to be making a killing flogging the easy-going footwear to Grand National revellers for £5.
Racegoers joked that the flip flop sellers were taking home even more than the bookies as the plastic footwear sold like hot cakes.
'Not even the bookies are making as much money today as these guys are taking today,' joked one bystander at the races.
Ladies Day at Aintree started off with women in heels and ended in swapping them for flip flops
The Warrens of Warwick Tobacco Kiosk was selling more flip flops than cigarettes by the end of the day
High heels off and flip flops on. Ladies Day at Aintree ends in trading style in for comfort
A sweet deal? Confectionery did not sell half as fast as the flip flops on offer for tired feet
Various stallholders sold comfortable flipflops to passers by in need of a break from their high heels
Revellers go from glammed up to dressed down after a long Ladies Day at Aintree today
While the festival is all about horse racing, today is the day racing fans take part in a competition to win the coveted cash prize after being crowned best dressed.
As the day went on, revellers sipped on champagne and showed off their best moves, proving that teetering stilettos were no match for the dance floor.
Excited friends topped up each other's bubbly as they prepared for a day full of sophistication, excitement and of course, racing.
The earliest arrivals at the racecourse brought bright shades and fabulous headwear, but they had to clutch onto their large fascinators as they battled blustery winds in Liverpool.
The stunning fashion displays follow a first day of excitement on the racecourse where party-loving racegoers enjoyed an evening of fun after nail-biting action on the course.
Unlike Royal Ascot which adopts stricter rules on what to wear, Aintree takes a more relaxed approach and tells attendees to simply come 'dressed to feel your best'.
Fancy dress for revellers is also allowed, as long as the costume isn't offensive or derogatory.
One woman suffered a wardrobe malfunction while dancing as she attempts to fix her dress
Two racegoers dressed in hot pink put on a very leggy display for the camera
A reveller is pictured carrying her friend at Aintree as racegoers attend Ladies Day
A racegoer took a tumble as her friend helps her get back on her feet
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