Jude Bellingham started Euro 2024 in fine fashion on Sunday as his match-winning performance helped England to beat Serbia 1-0.

The Real Madrid star's display cemented his status as the Three Lions' difference maker, with this summer having the potential to make Bellingham a national hero.

During his short career so far, he has widely been hailed for his quality and maturity on the pitch and it is easy to forget that Bellingham is still only 20-years-old.

Yet off the field, the midfielder is fast-becoming one of the biggest names in the game and this is becoming increasingly recognised with his marketing and promotional engagements.

Bellingham lists the likes of SKIMS, adidas and Louis Vuitton among his endorsement deals and his meteoric rise outside of football is reminiscent to that of former England heartthrob David Beckham. 

England midfielder Jude Bellingham is becoming a global superstar both on and off the pitch 

The former England captain's fame off the pitch perhaps made him more of a celebrity than on it, although we are not quite at that stage with Bellingham.

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Yet, there is no doubt companies around the world all want a slice of him now as his rise from child prodigy to a fully-fledged England international continues.

Bellingham, who could arguably be labelled as the most marketable young sportsperson on the planet, also has a partnership with Lucozade while his starring role in the recent Adidas advert just highlights his billing as a global name.

A link-up with SKIMS, the fashion brand of Kim Kardashian, is a major step for Bellingham, as he joined several other big-name partners for the company, including Usher, Neymar Jnr and Patrick Mahomes.

Speaking to Mail Sport last week, sports lawyer Daniel Geey opened up on the growth of brand Bellingham.

'He's the iconic footballer that's doing incredibly well with Real Madrid and SKIMS isn't the only deal,' he said.

'He's obviously got a fantastic deal with adidas. He's got a very big Lucozade deal as well. 

'He is looking to create that brand Bellingham and ensure that his commercial team are looking out for the brand deals that resonate with him, but also provide exposure, which he is obviously already doing on the pitch.'

The SKIMS partnership dominated coverage far and wide across social and written media, demonstrating Bellingham's reach and star-studded status. 

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Moving forward, these brand deals are only likely to grow and the real question will be down to his parents - Mark and Denise - who manage him, and how they balance the demands of being a football star with the clamour of companies to get their own slice of him.

Bellingham's success has been boosted by this supportive family, with Mark, Denise and brother Jobe - who plays for Sunderland - regularly seen at games supporting him.

In fact, the trio arrived at the Champions League final between Real Madrid and Borussia Dortmund earlier this month five hours early in order to show their support.

They were similarly in Gelsenkirchen on Sunday night and were pictured chatting and relaxing with Bellingham in the stands following his match-winning display.

Mark seems to have a more hands-on role with his career, with the former Non-League striker acting as an intermediary in the midfielder's £113million move from Borussia Dortmund to Real Madrid last summer.

Meanwhile, Jude has previously said that his mum Denise is the key to his success, once labelling her 'queen'.

'The role my mum is playing is massive. I think at the minute it is probably the biggest role of anyone, even probably more than my coaches and managers, to be honest,' he said in an interview in December 2022.

In 2020, when Denise moved with Bellingham to Germany after he joined Dortmund - where she was even said to make his bed - she left behind Mark, who stayed with Jobe in the UK. 

Bellingham has repaid the support of his family when time has allowed and was seen watching on at the Stadium of Light when his brother Jobe was in action this season. 

He also once revealed that Mark was his footballing hero, with Bellingham's father nicknamed the English Non-League Pele after a prolific career in the lower echelons of the game. 

Speaking about his dad to the FA in an interview in 2021, Bellingham said: 'We talk about footballing heroes, and my dad was like my first.

'When you go and watch him play every week in Non-League, you know it's not the Premier League or anything, but seeing the way that he played and the atmosphere, it made me fall in love with football so he was probably my first hero.

'After the first few times of going, I’d start to pay a bit more attention to the games and stuff, the atmosphere and he's scoring goals so you see him celebrating and stuff like that - you want that to be me.

'Growing up, he'd always give me tips on what I could do and now it gets to a certain age and it sort of flips and that's brilliant because we have that sort of relationship like father and son and then as I got older, like coach and player.'

In marketing circles, Bellingham is viewed as potentially becoming as big as David Beckham one day, whose brand was enhanced by his relationship with former Spice Girl Victoria.

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This relationship side of Bellingham is yet to quite take off, with the Three Lions star previously known to be with Ghanaian model Asantewa Chitty before they split in 2023.

However, reports recently circulated that he was now with Dutch model and entrepreneur Laura Celia Valk, a 25-year-old who splits her time between Spain and France.

She does have a link to her new boyfriend's native England, where she is signed to Manchester-based modeling agency The Four Models, while Valk also has her own social media consultancy company. 

The model has worked for a string of popular brands including PrettyLittleThing and regularly shares snaps of her stays in luxury hotels around Europe. 

However, despite the strong links, with reports claiming they are 'completely smitten' with each other, we are yet to see any public photos of the pair. 

But as their relationship continues to develop, it is expected we will see and hear more of Valk and who knows, with Bellingham's marketing power, could we see the rise of the new 'Posh and Becks'?

All in all, Bellingham's star power on the pitch - which recently saw him be named as football's most valuable player at a whopping £236m - coupled with his ever growing marketing potential, means the sky is the limit for the 20-year-old.

But, over the next month, his focus will purely be on helping to guide England to glory at Euro 2024 and if the midfielder does, brand Bellingham will no doubt grow to stratospheric levels.