Since Todd Boehly and his consortium acquired Chelsea in 2022, the London club has adopted an aggressive, ambitious and, for many, chaotic business model. With a huge investment in signings - more than 1 billion euros in the last three transfer windows - the aim has been clear: to return the club to the top of European soccer. However, the road is not easy and is not without contradictions. One of the most striking features of this new era has be

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